Paper 2 Section B

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There are three measures of average, the mean, median and mode, all of which perform the function of estimating the value that represents where the majority of observations fall in a set of data. However, depending on what is being measured and indeed, how it is distributed, each of these three measures may produce very different estimates of the average.

These are essentials of Marketing Research. 

Mode, mean, Range and Median are all fundamentals of Data Analysis. 

They are a set of methods and techniques used to obtain information and insights from data, They helps avoid erroneous judgements and conclusions. They can constructively influence the research objectives and the research design. 

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LMC:

May have very active shareholders
Larger gearing
Greater risk-takers
More competitive
More aggressive in getting talent

9a)
Unable to reach targets
High turnover
Poor customers service
Poor performance
Slow communication

9b)
Give recognition
Offer prizes
Develop new skills
Get to know the employees better
Explain the activity well


DEFINITION of 'Market Segmentation'
A marketing term referring to the aggregating of prospective buyers into groups (segments) that have common needs and will respond similarly to a marketing action. Market segmentation enables companies to target different categories of consumers who perceive the full value of certain products and services differently from one another. Generally three criteria can be used to identify different market segments:

1ob)
Customers In a mer needs

Different parts could lead  Real b)
Minimise warehousing cost
Large - reailer (friends from the Art )
Spare capacity
Calculate warehousing requiremennCulture

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Is it urgent
In terms of training  Standardised
Quality control occurs during training
External of Internal trainers? Inhouse of Outsource?
Space contraints
He can take on a hnads off approacch