1. Positive: Certainty
Negative: Red-Tape
2. Short run - It is costly
Long run - need more competition
3a) Strategic is what / Tactical is How
http://www.dummies.com/how-to/content/strategic-planning-strategy-vs-tactics.html
b) Shareholders want higher returns but employees want higher wages
4a) Private and Public Limited....Liability / Public Limited - shareholders will take the brunt.
b) Privacy and corporate self-determination
5 Yes - Niche market / highly specialised
No - needs more capital
